Outsourced Link Building Services
Over 60% of all factors that determine good ranking positions in Google are based on 'off-page factors'. What this means is that the number, theme, and quality of the links from other websites that point to your site, as well as the words integrated into the hyperlinks, play a significant role in determining how well your website will rank in Google. This is because Google uses a 'vouching' system based on the fact that if 1000 websites link to you, you are far more likely to be an authority on the topics you discuss than a site that only 10 or 20 websites link to.
The difficulty most companies have, either as the end client, or as an agency supplying SEO work is that link building is one of the most difficult areas of SEO to master, yet at the same time, one of the most crucial, here are the reasons why:
- Time consuming: Building up inbound links takes a lot of time. It involves a lot of initial research, followed up by a process of good link partner identification, contact, and negotiation, this means it is problematic to have in-house resources supplying this work both from a salary perspective, as well as from a resource perspective (a single person can only secure so many links for so many campaigns in any given timeframe)
- The risk element: Effective link building is as much about avoiding un-necessary risks, both to clients' brands as well as pre-existing ranking placements, as it is about achieving results and driving more traffic and business. Accumulate too many links too quickly or secure links from the wrong websites for example, and you risk receiving ranking penalties from the search engines
- What do you give back?: Website owners that you contact will naturally want something back in return in exchange for a link, what do you give them? If you conduct reciprocal link work you risk damaging the value of your site as an authority, if you use established link brokers you risk penalties from being associated with 'paid links', if you offer nothing you are unlikely to ever accumulate inbound links to the degree you'd need to in order to improve your rankings
Here at Fresh Outsourcing we have a very simple strategy which works, which is why we handle a large number of outsourced link building campaigns for online agencies, online marketing companies, and their clients, this is how we work:
- For the research phase we use Google's own tools to help identify relevant themes and then Google's own results to target good potential link partners
- We have a large portfolio of legitimate websites from which we offer site owners a link in exchange for them providing one to our client
- All the details about the links secured are held within our online administration system where they are checked for relevency and quality
- At the end of the work cycle all the information about the work conducted and links accumulated is sent to the client
As mentioned, it is a very simple system, but very effective because through the combination of using Google's own tools to establish value, as well as the online administration system, we ensure a very high level of work leading to significant improvement to your search engine rankings.
Why not contact us for more information about our outsourced link building services?
